The 5 Best Free Keyword Research Tools

By
Shanna Lindinger
|
April 12, 2024

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There are so many options available out there when looking at keyword research tools, and finding a solid keyword research tool, let alone a free one, can feel overwhelming.

This is even more true when you're just starting out creating content online.

If you're a beginner content creator looking set up or boost your website or blog traffic you'll need a solid keyword research tool.

Fortunately, there are a number of free tools available that can help you generate great content ideas and optimize your articles for increased visibility and engagement. In this article we're going to look at the top (mostly) free keyword-researching tools. This includes Google Keyword Planner, Ubersuggest, AnswerThePublic, Semrush, and Keywords Everywhere, which are specifically designed for bloggers.

Keyword research is an essential element in terms of your contents success. Whether you're kick-starting an old blog or developing your content strategy for a new ecommerce site or blog, using good-quality keywords is one of the best ways to bring in consistent, quality traffic to your site.

With that in mind, here's a list of the best keyword research tools to help you crush your content strategy.

1. Google Keyword Planner

Google Keyword Planner is definitively one of the most popular keyword research tools for anyone starting out on their content creation journey. It allows you to easily search for and analyze relevant keywords for your content marketing strategy.

The platform will give you valuable insights into monthly search volume, projected clicks, and costs-per-click. This tool is especially useful as a way to benchmark your competitors' terms and campaigns so you can make sure your content stands out from the crowd.

An example of the Google Keyword Planner Tool

2. Ubersuggest 

Ubersuggest is the first research keyword tool I started out with. It's a free keyword research tool from Neil Patel, one of the world's leading authorities on digital marketing. This tool allows you to explore long-tail keywords in easy-to-view graph formats and filter by topic and language settings. Ubersuggest also gives you the estimated search volumes for individual phrases. I love the "Similar Websites" feature where you can look at websites within your niche/ category and see sites that, you guessed it, are similar to. This means you can make better decisions about which terms will be most effective for your blog content. It also doesn't hurt that this tool is budget-friendly.

Ubersuggest Keyword Research Tool

3. AnswerThePublic 

This is another one out of the Neil Patel stable. AnswerThePublic is an intuitive and well-rounded tool that helps you get inspiration on topics related to a specific keyword or phrase and see any relevant questions users are asking about the topic you're querying. It provides insight into key elements such as language, location, and sentiment so you can, in turn, personalize content to your audience's particular wants or needs. You can even download visual representations of how people are searching around your given terms.

AnswerThePublic Keyword Research Tool

4. SEMrush Keyword Magic Tool

SEMrush's Keyword Magic Tool is an awesome keyword research tool. Though it is designed for people with a bit more experience under their belt, like professional and experienced marketers or content creators who need are needing keyword data to build effective content, that doesn't mean you can't sign up for a free account and give it a go.

The Keyword Magic Tool is great for discovering ultra-specific niche ideas and current trending topics because it uncovers all related terms, searches, and topics you're looking at. It includes a number of filtering options so you can find the best keywords to suit your search. The interface is user-friendly so you can quickly jump into exploring related phrases without any previous experience in keyword research.

SEMrush Keyword Magic Tool

5. Keywords Everywhere

Keywords Everywhere is a tool for content creators short on time. In a few clicks, you can access search volume, CPC, and competition of any keyword. You can also keep track of the most used related keywords to broaden your content strategy. It's available as a browser extension, making it an ideal tool for if you're writing in the same niche or target audience consistently. Another great feature is that you can export keywords into a CSV file, allowing you to easily put together detailed keyword reports.

Keywords Everywhere Keyword Research Tool

How to do Keyword Research using Keywords Everywhere

Here’s how you can do keyword research on your blog posts with Keywords Everywhere to rank higher and drive more traffic from Google.

And that's a wrap! 

Are there any keyword research tools you swear by? Drop a line. I'd love to hear your suggestions on great keyword research tools for content creators.

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